Total Ad Spend
$285,116
$9,504 / day
Total Conversions
7,607
254 / day
Conversion Value
$798,642
$26,621 / day
Blended ROAS
280%
$2.80 per $1 spent
Blended CPA
$37.48
Across all campaigns
Blended AOV
$104.99
Conv value / conv
Table 1 — Unit Economics by Product Category (PMax campaigns)
| Products in Category |
Shopify |
11 products |
27 products |
3 products |
1 product |
| Price Range (One-Time) |
Shopify |
$22 – $210 |
$10 – $52 |
$68 |
$140 |
| Avg One-Time Price |
Shopify |
$75.45 |
$26.11 |
$68.00 |
$140.00 |
| Avg Subscription Price |
Shopify |
$66.09 |
$37.36 |
$57.00 |
— |
| Avg Subscription Discount |
Shopify |
12.4% |
N/A (kits) |
16.2% |
— |
| Campaigns Included |
Google |
PMax Hair Growth + Male Hair Serum + GRO Ageless |
PMax Shampoo Conditioner Kits |
PMax Lash Serum |
PMax Style Wand |
| Ad Spend |
Google |
$25,298 |
$25,128 |
$14,208 |
$11,277 |
| Conversions |
Google |
628 |
609 |
401 |
215 |
| Conversion Value (Revenue) |
Google |
$79,638 |
$69,491 |
$34,755 |
$23,088 |
| Actual AOV (Value / Conversions) |
Google |
$126.89 |
$114.18 |
$86.64 |
$107.38 |
| CPA (Cost / Conversions) |
Google |
$40.31 |
$41.29 |
$35.42 |
$52.45 |
| ROAS (Value / Spend) |
Google |
315% |
277% |
245% |
205% |
| Estimated COGS (% of AOV) |
Estimate |
~20% ($25.38) |
~25% ($28.55) |
~20% ($17.33) |
~30% ($32.21) |
| Estimated Fulfillment |
Estimate |
~$8.00 |
~$9.00 |
~$7.00 |
~$10.00 |
| Estimated Payment Processing (3%) |
Estimate |
$3.81 |
$3.43 |
$2.60 |
$3.22 |
| Estimated Return Rate |
Estimate |
~8% |
~5% |
~8% |
~12% |
| Gross Margin After Fulfillment (est.) |
Estimate |
$89.70 (70.7%) |
$73.20 (64.1%) |
$59.71 (68.9%) |
$61.95 (57.7%) |
| Contribution Margin After Ads (est.) |
Estimate |
$49.39 |
$31.91 |
$24.29 |
$9.50 |
| Break-Even ROAS (est.) |
Estimate |
141% |
156% |
145% |
173% |
| Headroom Above Break-Even |
Estimate |
+174 pts |
+121 pts |
+100 pts |
+32 pts |
How to read "Headroom": Hair Growth Serums have 174 percentage points of ROAS above their estimated break-even. This means you could aggressively scale spend (higher CPAs) and still be profitable. Style Wand only has 32 pts of headroom — it's the tightest margin category and most sensitive to CPA increases. All estimated rows (COGS, fulfillment, returns) need Vegamour confirmation to be accurate.
Table 2 — Performance by Campaign Type
| Branded Search USA |
Enabled |
$116,923 |
3,496 |
$378,836 |
$108.35 |
$33.44 |
324% |
| Shopping USA |
Enabled |
$39,082 |
1,129 |
$104,810 |
$92.81 |
$34.61 |
268% |
| PMax — Shampoo Conditioner Kits |
Enabled |
$25,128 |
609 |
$69,491 |
$114.18 |
$41.29 |
277% |
| PMax — Hair Growth Serums |
Enabled |
$23,309 |
587 |
$75,476 |
$128.57 |
$39.71 |
324% |
| Memorial Day Sale 2026 PMax |
Paused |
$17,320 |
436 |
$42,123 |
$96.62 |
$39.73 |
243% |
| Subscription PMax |
Enabled |
$17,692 |
505 |
$46,464 |
$91.93 |
$35.00 |
263% |
| PMax — Lash Serum |
Enabled |
$14,208 |
401 |
$34,755 |
$86.64 |
$35.42 |
245% |
| Non-Brand Search USA |
Enabled |
$11,948 |
126 |
$13,381 |
$106.27 |
$94.89 |
112% |
| PMax — Style Wand |
Enabled |
$11,277 |
215 |
$23,088 |
$107.38 |
$52.45 |
205% |
| Demand Generation |
Enabled |
$4,850 |
55 |
$5,543 |
$100.77 |
$88.18 |
114% |
| Male Hair Serum PMax |
Enabled |
$1,207 |
28 |
$2,974 |
$107.86 |
$43.76 |
246% |
| Search — Hair Growth Solutions |
Paused |
$839 |
4 |
$287 |
$71.69 |
$209.74 |
34% |
| GRO Ageless PMax |
Enabled |
$782 |
13 |
$1,187 |
$91.30 |
$60.19 |
152% |
| Video Demand Gen |
Paused |
$549 |
3 |
$226 |
$81.94 |
$198.97 |
41% |
| ACCOUNT TOTAL |
|
$285,116 |
7,607 |
$798,642 |
$104.99 |
$37.48 |
280% |
Table 3 — Conversion Action Breakdown (Account-Level)
| Website Purchases |
Google |
3,711 |
$394,353 |
$106.27 |
48.8% |
49.4% |
| Shopping Direct Purchase — Google |
Google |
2,301 |
$243,257 |
$105.72 |
30.2% |
30.5% |
| New Subscriptions |
Google |
1,595 |
$161,031 |
$100.96 |
21.0% |
20.2% |
| TOTAL |
|
7,607 |
$798,641 |
$104.99 |
100% |
100% |
Subscription Insight: 21% of all Google Ads conversions are new subscriptions (1,595 of 7,607). At $100.96 AOV, the first-order value is captured above. The Subscription LTV multiplier (repeat orders over time) is the biggest missing variable — if the average subscriber stays 6+ months, the true LTV could be 4–6x the first order, making the real ROAS on subscription-driving campaigns dramatically higher.
Table 4 — Full Product Catalog by Category (69 Products from Shopify)
| GRO+ Advanced Gel-Serum Pen | Hair Serums | $48.00 | $43.00 | 10% |
| GRO Hair Serum (1-mo) | Hair Serums | $64.00 | $49.00 | 23% |
| GRO Hair Serum (3-mo) | Hair Serums | $165.00 | $139.00 | 16% |
| GRO+ Advanced Hair Serum (1-mo) | Hair Serums | $78.00 | $65.00 | 17% |
| GRO+ Advanced Hair Serum (3-mo) | Hair Serums | $198.00 | $188.00 | 5% |
| GRO Big Duo | Hair Serums | $86.00 | $77.00 | 10% |
| GRO+ Advanced Dermaroller Replacement | Hair Serums | $22.00 | $20.00 | 9% |
| GRO+ Advanced Dermaroller (Replenish) | Hair Serums | $22.00 | $20.00 | 9% |
| GRO+ Advanced Dermaroller | Hair Serums | $48.00 | $42.00 | 13% |
| GRO+ Advanced Hair Serum Set | Hair Serums | $175.00 | $147.00 | 16% |
| GRO Ageless Anti-Gray Serum (3-mo) | Hair Serums | $210.00 | $180.00 | 14% |
| GRO Brow Serum | Brow & Lash | $68.00 | $57.00 | 16% |
| GRO Lash Serum | Brow & Lash | $68.00 | $57.00 | 16% |
| GRO Lash Serum (3-mo) | Brow & Lash | $68.00 | $57.00 | 16% |
| GRO Revitalizing Shampoo | Shampoo | $52.00 | $42.00 | 19% |
| GRO Revitalizing Conditioner | Shampoo | $52.00 | $42.00 | 19% |
| GRO+ Advanced Shampoo | Shampoo | $49.00 | $39.00 | 20% |
| GRO+ Advanced Conditioner | Shampoo | $49.00 | $39.00 | 20% |
| HYDR-8 Shampoo | Shampoo | $34.00 | $29.00 | 15% |
| HYDR-8 Conditioner | Shampoo | $34.00 | $29.00 | 15% |
| GRO Dry Shampoo | Shampoo | $38.00 | $32.00 | 16% |
| GRO Scalp Detox Serum | Shampoo | $48.00 | $40.00 | 17% |
| GRO Volumizing Foam | Shampoo | $36.00 | $31.00 | 14% |
| + 18 more products | Shampoo | $10 – $34 | varies | — |
| GRO Biotin Gummies (1-mo) | Supplements | $36.00 | $28.00 | 22% |
| GRO Biotin Gummies (3-mo) | Supplements | $88.00 | $78.00 | 11% |
| GRO+ Advanced Gummies (1-mo) | Supplements | $58.00 | $48.00 | 17% |
| GRO+ Advanced Gummies (3-mo) | Supplements | $148.00 | $134.00 | 9% |
| GRO Ageless Anti-Gray Gummies (1-mo) | Supplements | $40.00 | $36.00 | 10% |
| GRO Ageless Anti-Gray Gummies (3-mo) | Supplements | $210.00 | $180.00 | 14% |
| Complete GRO Kit | Kits | $196.00 | $165.00 | 16% |
| Complete GRO+ Advanced Kit | Kits | $255.00 | $214.00 | 16% |
| GRO More Kit | Kits | $152.00 | $128.00 | 16% |
| GRO Foundation Kit | Kits | $106.00 | $89.00 | 16% |
| GRO Ageless Collection | Kits | $128.00 | $107.00 | 16% |
| GRO Gummies + Serum Kit | Kits | $91.00 | $77.00 | 15% |
| HYDR-8 Essentials Kit | Kits | $50.00 | $44.00 | 12% |
| + 7 more kits | Kits | $22 – $226 | varies | — |
Table 5 — Data Vegamour Needs to Confirm
| Gross Margin % (by category) |
Determines real break-even ROAS |
20–30% COGS |
Needed |
| Fulfillment Cost per Order |
Shipping + packaging + pick/pack |
$7–$10 |
Needed |
| Return / Refund Rate |
Reduces effective revenue per order |
5–12% |
Needed |
| Avg Subscription Duration (months) |
LTV multiplier — biggest lever |
Unknown |
Needed |
| Subscription Repeat Purchase Rate |
% of one-time buyers who subscribe |
Unknown |
Needed |
| Blended Tax Rate |
State tax obligations on DTC orders |
~7% |
Needed |
| Payment Processing Fee |
Shopify Payments / Stripe rate |
2.9% + $0.30 |
Needed |